The folks at MoveOn.org have been using the Internet to motivate and change the United States for the better for a long time. Their most recent web video features the R.E.M. song Scared for this World "You are the Everything" and a collection of deeply emotional photos from around the United States. This is the sort of video that can be easily created using music under creative commons (or donated by an artist) and the internal resources at an NGO: smart, affordable and tells a story.

Update: h/t to DVCSmalltech on Twitter for the song title correction.