"Style is knowing who you are, what you want to say and not giving a damn." -Gore Vidal

04 JanAnnouncing: Media skills training for progressives

Many people have been asking for us to put on a group session at a price most non-profits can afford - I aim to please so, I'm really excited to announce this session Media Skills Training for Progressive Canadians.

This workshop is the most hands-on, interactive and cost-effective way to ensure your team understands the fundamentals of media relations. Created for progressive organizations and groups - this training provides real-world tools for action. Only 15 spots are available, it takes place at the Code Factory, downtown Ottawa on January 27th at 9:30 am - 1pm.

Our half-day Progressive Media Skill Training teaches:

  • Major media terminology so you can speak the media's language
  • Tactics for incorporating earned-media into daily business routines
  • Interview skills including techniques and templates for creating your media message
  • Prep skills for media interviews in TV, print, radio or online
  • Online communications and how to work with your collaborators online and through social media
  • Learn measurement and its importance to public relations and media skills development.

Participants will leave the training with planning templates, strategies and tactics to pitch your ideas to the media.

Please note: this session is for unions, progressive non-profifts and New Democrat MP/MPP staff

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22 DecSupreme Court ruling says “Blog Responsibly”

supremecourt Supreme Court ruling says “Blog Responsibly”

Journalists across Canada celebrated the unanimous Supreme Court of Canada ruling granting a new defence for libel - “Responsible Journalism” or “Responsible Communications.”

It’s obvious why established news organizations - with legal teams, corporate support and money - would find this ruling immediately useful - but, I think many Canadian bloggers and communications advisors were left scratching their heads as to what it meant for them.

As one lawyer for the Ottawa Citizen said, "It will be interesting to see how these communications advisers now are going to advise their clients. I don't think you can say 'no comment' anymore."

Hopefully this post helps sort through some of the implications for bloggers and communicators.

This new defence protects publishers from judgment if they have reasonably attempted to secure the information and facts needed prior to publication of the story - and still end up making a mistake that results in legal action.

In other words - more simply - if a reporter does her homework (due diligence) and makes every effort to “get it right” - but still ends up making a mistake that she get sued for - this defence will protect the reporter (and publisher) from losing in court.

Now, as noted Canadian legal academic Michael Geist says on his blog (emphasis mine):

“In a big win for new media and bloggers, it concludes that the defence applies broadly… This is crucial decision for all publishers both big and small. It represents a major win for freedom of expression in Canada and should remove some of the libel chill that arises far too frequently.”

What kind of due diligence would you have to put in to avail yourself of this defence ? Well, helpfully the court lays it all out.

A. The publication is on a matter of public interest

and:

B.  The publisher was diligent in trying to verify the allegation, having regard to:

(a)   the seriousness of the allegation;

(b)   the public importance of the matter;

(c)   the urgency of the matter;

(d)   the status and reliability of the source;

(e)   whether the plaintiff's side of the story was sought and accurately reported;

(f)    whether the inclusion of the defamatory statement was justifiable;

(g)   whether the defamatory statement’s public interest lay in the fact that it was made rather than its truth (“reportage”); and

(h)   any other relevant circumstances.

Here are a few possible implications in relations to blogging:

  1. Freedom of Speech could be bolstered online; many cease and desist letters are combatted daily using “fair use” doctrine in the US; I can see how bloggers (with access to legal help) could push back against libel chill in the same way traditional media will now be able to - the path will be blazed by the traditional media; but expect bloggers to point to precedent once it’s established
  2. Bloggers may move forward with more provocative or investigative work; knowing that they have less to fear if they make an error and they are sued for it; a defence exists to defend against judgment
  3. Bloggers could feel more emboldened with Supreme Court protection to phone up a subject of a controversial story and ask them to confirm or deny facts;

The bottom line for bloggers seems to be “Blog Responsibly”. The Supremes’ new libel defence says if you make a small mistake - it’s OK - just as long as you really were being responsible and the matter is in the public interest.

In my estimation, much more immediate than implications for bloggers is what this ruling means for public relations firms, political communications advisors and lawyers advising clients in media situations.

Canadian Press reported Ottawa Citizen lawyer Richard Dearden as saying the ruling will increase journalist standards because "you have to be responsible."

"You can't phone at midnight and the presses are going to roll two minutes later and (say) well, we couldn't reach that person. That won't be responsible. But if you've given them fair opportunity to respond and they choose not to, that's up to them, you've done your job."

The bottom line for public relations professionals seems to be: have another lawyer or two on standby. You may need their advice soon.

Read the full ruling here.

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12 DecMediaStyle Holiday Party

On December 5th we held our second annual Christmas bash with friends, colleagues and MediaStyle clients at our home in Ottawa to spread some cheer and raise donations for the Ottawa Food Bank.



A few quick party tips from our home to yours this holiday:

  • Outsource the cookies! Local bakeries make wonderful treats. We made the cupcakes at home and all of the buffet food - so to make things a bit easier we had the Golden Baguette on Bank Street take some of the load.
  • Groovy Linens in Ottawa provided a visual punch with their signature crush fabric linens.
  • A Christmas Smoked Ham made the buffet easier to prepare; the large roast only needs a few hours to heat up in the oven and feeds over 100 people (give them small buns and lots of mustards)

Doubled donations

Special thanks to Jaimie Woo who came in from Toronto and Ming Wu for his wonderful photos (featured above). Also, thank you to our guests for helping out the Food Bank with their generosity. Let's do it again in 2010! This year MediaStyle more than doubled its donations to the Food Bank with a whopping 157 pounds of food and other household items.

Happy Holidays from Ian and Shawn

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Posted In: Blog, MediaStyle, News
Comments: 1 Comment

03 DecPicks for the Canadian Blog Awards

cropped cba banner Picks for the Canadian Blog Awards

The Canadian Blog Awards are back with this year with a single transferable vote-a-thon. Here are the first of my picks and some predictions:


Apartment 613: I love a great success story. This crew of writers, artists, volunteer photographers and good people produce a daily blog, sponsor community events with their time and effort, have presented a clean and simple interface with damn good use of visuals. All round expect Apartment 613 to be the go-to blog for another very different eye on events in Ottawa. The team is nominated under New Blog category and Group Blog categories.


Pundit’s Guide: It’s not just a blog; it’s also a web application. Think about it. The massive database is lovingly tended and meticulously cared for and you don’t have to think about it. Instead you just see an interface for the political statistic hound. Political professionals rely on it. What used to take some people days can now be done in moments. This amazing work is nominated in the best Political Blog category.


Antonia’s Broadsides: I’m constantly amazed at the fierce skills of this longtime provocateur at the Toronto Star. Her former perch as media critic affords readers with an understanding of how far she is willing to take a theme, idea or battle. Unlike far too many columnists, Antonia seems to actually care about the issues she takes on. Broadsides is nominated in the Political Blog category.


Miss Vicky’s Offhand Remarks: Simultaneously this amazing webspace is a hyper local blog a venue for a neigbourhood to gather and the authors personal blog. The comment section are filled with thoughtful ideas, reader submit information to Vicky and her personality shines through the entire thing - even when the disposition is less than sunny (which, praise be someone out there tells it like it is and speaks truth to power: the good, bad and ugly!) Vicky is nominated in the Personal blog category.

I also love a lot of the New Democratic bloggers listed in the political category:

Accidental Deliberations; for the support of the community

Blogging a Dead Horse; for the machine like regularity of useful info

Buck Dog Politics; for solid commentary and a reason to keep coming back

Devin Jonston has the full list of New Democratic bloggers nominated. As an aside,  I’ll be ranking his blog at the top of the political heap - it’s always an honest, straight up assessment of the days politics. Written out of Manitoba, Devin won’t echo the “inside the Queensway” mentality. I look to this law student as part of the future of politics in Canada. Mark my word: he will be elected and do good things. (Cam Holstrom at Peterborough Politics  is also nominated; but I'm hoping to write up a full post about him. Oddly, his blog is down right now. Know anything folks?)


While I’m busy predicting the future: Look to Ottawa Tonite to enter the group blog race next year; I’d be shocked if Joe Boughner wasn’t winning awards next year - his writing is strong, great reputation in the digital space and his new job with Non Linear Creations will provide much profile. He calls them like he sees them - with more patience and prudence than I can sometimes muster. I admire him for this.

Also, I think the Blog Award themselves may see some new categories added to reflect the changing face of online communications. Here are leading contenders:

Edu-blogs (education at all ages); Parenting Blogs (which is an off shoot of “Family”), Mobile space/ micro-blogs (both on the rise as platforms for lucid and narrative work) and lastly Hyperlocal blogs (also on the rise; featuring smaller audiences and more niche content; they are home to motivated people-powered-networks who care about the online space created).

And a final note; as we wrap up our first year of blogging I'm proud that MediaStyle.ca was nominated for two awards - in the Political Blog award and in the Professional Life Blog - if you’re so inclined you can vote by clicking on the category links above.


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Posted In: Blog, MediaStyle, Social media
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01 DecPhotos of Planned Parenthood Ottawa’s Magic Boxes

Huge thanks to Jonathan Taillefer for these photos.

He was responsible for the lighting production of the event and was kind enough to share these amazing shots of the event. If your booking an event; he is a great guy to have around. Reach him via his website at www.jonathantaillefer.com

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Posted In: Blog, MediaStyle, Social media
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30 NovMediaStyle is proud to sponsor Magic Boxes

magic boxes1 MediaStyle is proud to sponsor Magic Boxes

A week away from the blog is forever in online time. But, it was with good reason, so I hope you’ll forgive me. MediaStyle recently wrapped up our largest sponsorship and event to-date: Planned Parenthood Ottawa’s Magic Boxes. It was a glitzy gala for the 45th anniversary of Ottawa’s best pro-choice sexual health organization.  We are proud to have helped raise over $10,000. I worked closely with the Planned Parenthood Ottawa staff for over three months and sourced materials from over twenty vendors to create a total transformation of the Cube Gallery. Over the holidays, we’ll be creating a full case study and showing readers (and other Planned Parenthood chapters) how to create similar events.

magic boxes2 MediaStyle is proud to sponsor Magic Boxes

Here is how Ottawa Citizen reporter Caroline Philips saw it in her Around Town column:

Do You Believe in Magic?

It was a night to step right up, ladies and gentlemen, and feast your eyes on the most amazing of entertainment, leaving one and all amazed by the fire spinning and hoop dancing, not to mention the sexy circus cabaret girls seen sashaying through Cube Gallery at Planned Parenthood Ottawa's Magic Boxes bash.

The circus-themed 45th-anniversary party was brilliantly executed by organizer and sponsor Ian Capstick of MediaStyle, from the handy-dandy serviette-skirted server to the time-lapse Ferris wheel photo footage.

The evening featured 45 wooden boxes, decorated by artists and celebrities, for guests to bid on. There were boxes from Cathy Jones, Dr. Henry Morgentaler, and Rick Mercer. Capstick had bumped into Mercer on the ferry to the Toronto Island airport and got him to commit to doing a box. It came with tickets to see the Rick Mercer Report season finale, plus return flight and accommodations.

Gallery owner and artist Don Monet painted a "Round Lake Cubed" box. CPAC host Catherine Clark, who was event patron with her mom, women's health advocate Maureen McTeer, spruced up a box with her three-year-old daughter, Alexandra. "I turned my head for 30 seconds and when I looked back, there was glitter glue everywhere," Clark chuckled.

Also seen were Planned Parenthood's executive director, Jeanette Doucet, board president MaryAnn Notarianni, and emcee or "ringmaster" Kimothy Walker with a riding whip. The evening raised roughly $11,000. (Photos here)

magic boxes3 MediaStyle is proud to sponsor Magic Boxes

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Posted In: Blog, MediaStyle, Small business
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30 OctIgnite Talks comes to Ottawa

I'm really excited to be part of the crew bringing Ignite to Ottawa. Ryan Anderson has provided all the Ottawa details here.

Here is a bit more on how Ignite got started:

Started by Brady Forrest, Technology Evangelist for O'Reilly Media, and Bre Pettis of Etsy.com, formerly of MAKE Magazine, Ignite was inspired by Pecha Kucha Nights, where speakers are given 20 slides, each shown for 20 seconds, giving each speaker 6 minutes and 40 seconds of fame. The first Ignite took place in Seattle in 2006, and since then the event has become an international phenomenon, with gatherings in Helsinki, Finland; Paris, France; New York, New York; and many other locations.

Ignite has two parts: the Ignite contest, where people make things, and Ignite talks, where presenters get 20 slides and five minutes to make their point. You can opt to only have talks, but the contest is fun and can serve as a great warm-up for the talks.

We've got an amazing group of speakers ready to kick off Ignite talk (perhaps we can add the contest in future months) the list should be announced on Monday. But, feel free to reserve your spot early.

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Posted In: Blog, MediaStyle, Social media
Comments: 1 Comment

29 SepLayton will be proven right

layton listening Layton will be proven right

The Ottawa Citizen's new online political section - the Gargoyle -  asked for a guest post on the New Democrats current support of the Conservatives; reproduced below:

Jack Layton has spent several days filling the op-ed pages of Canada’s newspapers with explanations of his current reluctance to hold a federal election.  In these editorials, he presents himself on the horns of a dilemma. He boils it down to: will an election help or hurt Canadians?

What he doesn’t say, and as some pundits recently reminded us, New Democrats are often vindicated for positions once considered heretical by political-pundits-and-powers-that-be.

Five years ago, had the government of the day listened to the combined suggestions of Layton, Greenpeace and the Canadian Auto Workers - Southern Ontario would have seen a massive influx of investment in the green auto technology. Enough to save all the jobs lost? No. But, not as many would’ve been lost.

Four years ago, the same week Paul Martin was wooing Belinda Stronach to cross the floor he moved Canada’s troops to the battle fields in Kandahar (from the comparatively safe Kabul based mission.) This set the stage for a steady increase in troop deployment and has resulted in the quagmire we see today.

Three years ago, when the New Democrats launched an anti white-collar crime package it was called anti-business. Had the House of Commons passed its provisions,  would Earl Jones have been caught sooner?

Layton’s New Democrats have shown a propensity to pragmatism.  The problem here is Layton’s former position basically left him no where to maneuver: “an election at all cost” simply wasn’t pragmatic. Where is the leverage? (Incidentally, this is now the Liberal position.) So, he changed his position, took it on the chin and now is seemly “back in charge” of when an election is called (and happily extracting concessions on EI. What did the Liberals receive for their support of Harper?)

This “hold your nose” strategy places New Democrats back in the action. The media are paying attention and the public are thanking Layton for holding off an election before critical legislation is passed.  Again, like the instances above - the Layton pragmatism will be proven right in the end.

Photo credit

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22 SepJournalists Who Blog: Susan Delacourt

susan blog torontostar Journalists Who Blog: Susan Delacourt

As the media landscape changes, some reporters are eagerly jumping into new mediums like blogs, Twitter and even Facebook to increase their reach.

Reporters are opening virtual doors on their process; showing their viewers how the news is made and why certain things end up on the front page.

In this series I wanted to focus on people who report daily - in what some call the “main stream media” - each of these writers have mastered the art of capturing what happened today for an audience tomorrow. And each has refined reporting parts of the story live online, with updates as-it-happens today.

I asked blogging journalists three questions about their craft and the evolution of reporting as the industry of news changes.

The first to report back is Susan Delacourt of the Toronto Star’s Ottawa bureau.

Delacourt returned to blogging after a one year hiatus at Massey College as a journalism fellow  - her Toronto Star hosted blog is one of the most re-tweeted in Ottawa political circles.

This is part one of an ongoing series.

Interview with Susan Delacourt

Q: When and why did you start blogging?

The Star had a "political notebook" blog going back several years (2005,maybe?), when I was still bureau chief. But like many of those group efforts, it suffered from lack of interest -- on the part of contributors and readers.

Early in 2008, as we were thinking about election coverage, there was talk of having our election blog be done out of Toronto, since the assumption was that none of us would have time here. Since I'd stepped down as bureau chief, and had a bit more time on

my hands, I volunteered to do it, whenever an election came along.

Then we thought, what the heck, why wait for an election? I started blogging around the time of the 2008 budget (February, I believe.) I took a break while I did a Canadian Journalism Fellowship at U of T from Sept/08 to May/09. I missed it while I was away! Our national editor, Tim Harper, was kind of surprised that I wanted the blog back when I returned to work. But I've grown very attached to the medium and it's now a primary part of my job. I also continue to blog on weekends and days off too, which may mean that I'm insane.

Q: Are you are in touch with more readers and consumers of news because of social media; how does blogging or participating in social media change your reporting or refine your writing?

This is a huge question. Writing online, especially blogging, can be liberating. No deadlines. No space concerns. You can write one line or you can write a thesis. You don't have to worry about putting all that annoying background in the story; you can just have a click-through link to the story so far. I love that.

You do have to put more of yourself in your reporting; that's hard for folks like me, trained to write with some distance.  At U of T, I took a fiction-writing course. We all had to write a short story to be read by the class; what all the students observed about mine is that it revealed nothing about the narrator. Old habits are hard to break.

I also think that Twitter is going to be a very important tool for us; it's like a journalist's own, personal wire service. And it gives us instant feedback on our stories, blogs. I've gone from Twitter skeptic to a huge Twitter fan in the past few months.

I am very fond of the interactive nature of these new tools, though I know I'm probably too old-fashioned in my refusal to banter back and forth in the comments sections under our stories online. If anyone's interested, it's because I learned somewhere there in journalism along the way that readers have the right to the last word.

I do warn people who are new to blogging that they're going to have to develop a thicker skin with regard to comments. Some of the things that people have written to me are vicious, nasty, personal and libellous. I was initially quite wounded by each one; now I don't care so much (unless they go after family, in which case I get a bit medieval.) But I'm not sure it's a good thing for a journalist to develop a thick skin. I think we do our jobs better when we're sensitive to criticism, but these vicious cranks have made me a little harder-hearted.

Q: As the business of gathering news changes and the people who report daily are adapting and learning new tools/skills to thrive - will distinctions remain between online, print, television and broadcast mediums?

Well, to some extent, there will be distinctions still in how the news is delivered, but anyone aspiring to be a working journalist will no longer be able to survive in one medium, ie -- "I'm a print person."  My friend Susan Harada, a journalism professor at Carleton, has been saying for a couple of years now that young, would-be journos are going to have to be schooled in all the skills.

And at The Star, we've moved quite boldly into erasing the distinctions.

Our last union contract, negotiated in 2008, eliminated separate categories for editorial employees -- you are no longer hired or classified as photographer, editor, reporter, etc.

We're all "journalists."

Now, this is creating interesting little challenges in our day-to-day work on the Hill. A couple of weeks ago, armed with my little video camera, I tried to get into a photo op with the Prime Minister and I was told it was "photographers only." But the Star doesn't make that distinction anymore and I doubt that politicians are going to be able to continue that practice much longer. (Frankly, they should give it up - when they say "cameras only," what they're really saying is that they don't want any questions, since the politicos usually say something at photo ops. And make no mistake, photographers are soon going to be told to write up or broadcast stories too, if they aren't already, in this converging media universe.)


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17 SepCo-working in Ottawa

coworkingottawa  Co working in Ottawa

This week MediaStyle.ca moved into an amazing co-working space in downtown Ottawa. This brings us a little closer to the action, a professional meeting, access to super flexible event space and a great community of other small businesses, social enterprises, tech companies and start-ups to learn from.

MediaStyle will be offering some workshops and training out of The Code Factory, if you are interested please email me. I’ll blog more about my co-working experience as we settle into the new digs. If you are interested in the co-working movement here are a few resources:

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About MediaStyle

We're about mindshare for your progressive ideas. Analysis. Strategy. Planning. Media training. Results. Our goal is to build relationships and encourage community partnerships through the success of progressive communications. By knowing and understanding our clients MediaStyle helps people speak with their own voice to express and realize their ideas.

Contact

Ian Capstick
MediaStyle: Progressive Communications & Training
Ottawa, ON   Canada 

+1 613 863 7746
ian@mediastyle.ca